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Racing to Red

12.01.2023

Many A-list celebrities had their moment this year rocking cherry-red or copper hair color. Among these A-listers, Megan Fox debuted a fiery red bob and Billie Eilish revived a striking red root look.


Many designers and runway shows got the red hair memo and featured the hair color on the carpets. Designers like Versace, Gucci and Burberry had cherry-coke and strawberry blondes on their runways throughout 2023.

What you may not know is that this hair color has some history. Going all the way back to the 15th century, having red hair was considered evil! Some vilified red hair but to others, it showed a powerful rarity. Queen Elizabeth I’s ginger curls inspired men and women to dye their hair red in the 16th century.


Jenna Parry, celebrity hair stylist, explained that people who want to try red hair usually want to do something exciting and stand out in a crowd. The power hair has to grab your eye, may be a factor in some celebrities hair color choices. With new projects or albums coming out, red hair has this enduring and confident appeal. Though the hair color of the year isn’t confirmed, red hair was definitely a must have look this year!

Shop some of our most favorite color lines to get the perfect shade for you!



Schwarzkopf’s high-performing and reliable Igora Royal color.






Alfaparf Milano’s Evolution of Color offers 118+ shades and a PPD-free formula.





Keune’s Tinta Color, that gives up to 75% more fiber nutrition to the hair.





Aloxxi’s gel cream color, Luminexx, features skincare-grade ingredients.






Eufora’s Artisan color that will last up to 12 shampoos.





Davines color Mask with Vibrachom is Davines’ innovative permanent cream-based coloring system.





Joico’s Lumishine permanent color delivers 2x shine and reduced damage.



And make sure you keep your eyes out for a new red launch from Pravana in 2024!

Shop all our color here!