Loma Brand Story | Paramount Beauty

Naturally Inspired

LOMA has been leading the salon industry for 30 years with its organic aloe vera-based products. Infused with pure water and aromatherapy from essential oils. LOMA products deliver powerful, yet clean collections for the hair and body.
LOMA manufactures and blends all of their formulas in the USA. They commit to renewable, sustainable beauty and only use non-toxic ingredients free from cruelty, parabens, sodium chloride, gluten, soy, sulfates, phthalates, pesticides, formaldehyde, hormones, synthetic fragrances & synthetic colors.

Aloemoist Complex

Over 30 years ago, Davin Hanen, cosmetic chemist and founder of LOMA, innovated the use of organic Aloe Vera Gel. This organic powder is mixed with very clean water and forms the base of all LOMA products. The rich nutrients in Aloe Vera benefit hair and skin by moisturizing, restoring, and protecting the outer layers, enhancing the look and feel. All products are safe for highlighted, foiled, and color-treated hair.

Aromatherapy

LOMA uses essential oil-based fragranced, natural aroma ingredients, and aromatic botanical extracts. Explore refreshing, soothing, and invigorating fragrances like grapefruit, mango, fresh pear, cranberry vanilla, and more!

Eco-Conscious

LOMA is committed to keeping the earth clean. Their packaging is recyclable and requires a minimum of 25% post-recycle plastic in any new manufacturing. Their facilities also recycle as much as possible to cut down on waste.

LOMA Collections

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