Moroccanoil Brand Story | Paramount Beauty

An Industry Icon

What began a decade ago as a single, revolutionary product that pioneered a new category in the beauty industry, has grown into a full line of hair and body products, all infused with nourishing antioxidant-rich argan oil, signature to the Moroccanoil brand.
Dedicated to providing the highest quality hair and body products, Moroccanoil has grown into an iconic beauty brand that is a staple in millions of people's beauty routine around the world.

Signature Scent

The signature Moroccanoil scent transports the senses on a Mediterranean vacation; a memorable and exotic fragrance with notes of spicy amber aromas that merge with sweet florals, capping the sensorial journey. Soothing and distinctive. Moroccanoil's fragrance is highly regarded and beloved.

Argan Oil

For centuries, women across the Mediterranean have used argan oil in their beauty regiment for vibrant, healthy-looking skin and hair. With its high content of antioxidants, essential fatty acids, and vitamin E, the benefits of argan oil naturally help to hydrate and revitalize skin, increase hair's elasticity and consistently restore shine to dull, lifeless hair. It is also a UV-protector and free-radical neutralizer.

Anti-Diversion Commitment

By only selling their products in professional salons and through select, carefully-vetted retail partners, like Paramount Beauty, Moroccanoil ensures confidence and quality in their product and is a brand that supports stylist.

Moroccanoil Collections

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