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Joico Brightening Shampoo 10.1 Fl. Oz.

Blonde Life Brightening Shampoo

by Joico

  • SKU: 183102
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Extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.
  • Gently cleanses with rich lather
  • Free of SLE/SLES Sulfates
  • Added softness and smoothness
  • Keeps blondes bright
Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary.

KEY INGREDIENTS

SMARTRELEASE TECHNOLOGY
Packs our triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.

ARGININE
A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.

MONOI OIL
A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.

TAMANU OIL
A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.