You choose, air-dry or blow-dry, either way you’re protected. Want to blow-dry? Joico’s InnerJoi Blowout Crème protects from thermal damage up to 450°F or 232°C. Either way you enjoy 72-hour frizz and humidity protection, and a finish that delivers soft, shiny strands, this mindful styler will blow you away. InnerJoi Preserve formulas, which include Raspberry seed oil and Beet root extract have been developed specifically for fade-fighting. Give your color-treated hair just the care and protection it needs to stay salon-vibrant longer.