NYFW How-To: Athletic Bun 09.21.2015 | Trending Now With help from Eufora's Mirza Batanovic, you can get this athletic, feminine bun straight from the Katie Ermilio runway at New York Fashion Week. Read More
Compare and Contrast: DevaCurl Decadence No-Poo, One Condition with Original Formula 09.17.2015 | Inside Paramount Beauty For those who are extra coily, the DevaCurl Decadence line offers more moisture with the same sulfate-free ingredients as the regular formula. Read More
Paramount Beauty's Seven Must-Have Products for Fall 09.11.2015 | Inside Paramount Beauty We're giving insight into our favorite products that just arrived for fall. Whether you're looking for nail polish, a new color, styling products or other hair care, we have it all. Read More
NEW! DevaCurl Decadence! 09.08.2015 | What's New NEW No-Poo & One Condition Decadence are the perfect cleanse and condition combination to use for curly and super curly hair that needs more moisture, strength, and nourishment. Revitalizing chuff milk and strengthening quinoa protein penetrate the hair cuticle resulting in curls that are more moisturized, nourished, and very easy to detangle and style. Read More
NEW! Joico LumiShine! 09.08.2015 | What's New NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair- guaranteed! Read More
NEW! Keratage Enhancing Line! 09.08.2015 | What's New Introducing the NEW Enhancing Line for straightened hair and hair extensions. Enhance your hair and extend the life span of your straightening treatment and keratin bonds with New Enhancing Line. Enriched with Kernox-T™ Patented Technology, this uniquely formulated aftercare solution keeps straightened hair and hair extensions looking and feeling healthy and beautiful for longer. Read More
7 Struggles Girls with Thick Hair Go Through 09.04.2015 | For You Can you relate to these thick hair problems? If so, maybe you’ll benefit from the Keratage White Line, designed to revolutionize your blow-dry time. Read More