We at Paramount Beauty are taking a deep dive into the exciting world of beauty and sustainability as we unveil the transformative changes in Keune's So Pure hair care line. Embracing a new era of conscious beauty, Keune has not only revamped its iconic products but also redefined its commitment to the planet. Join us on this journey as we explore the innovative strides Keune has taken, introducing eco-friendly packaging and a vegan formula that pampers both your hair and the environment. Let's discover the perfect blend of luxury and responsibility in the all-new So Pure line – where beauty meets sustainability!
A New Look & Feel
So Pure has a new look that embraces its commitment to keeping you, your clients, and the earth beautiful and healthy. You will find the bottles in a beautiful sage-y green with eco-friendly refill pouches to cut down on plastic and help with carbon-neutral production.
The relaunched So Pure range is made with natural, more concentrated formulas. It is vegan and cruelty-free, along with being free of silicones, sulfates, colorants and gluten.
4 Hair Solutions
The revamped So Pure line has four different solutions for different hair types.
Cool: Get rid of those yellow tones! Enriched with acai berry, this moisturizing range gives you cool hair that will blow your clients away. Refreshes cool blond and gray tones, even after one wash.
Polish: Infused with chia seed complex, this frizz-fighting range smooths down fluff and flattens flyaways. Also helps shield hair against humidity for flawless, frizz-free hair on even the sultriest of days.
Restore: When the thirst is real, reach for Keune's So Pure Restore products to instantly quench dry, damaged hair. Packed with prickly pear extract, this rich, nourishing range replenishes and moisturizes, leaving hair softer and shinier than ever. For hair that looks good and feels great.
Clarify: Infused with pomegranate enzymes, these mild deep-cleansing products clear away product build-up, grime, and any pollution residue, without stripping your hair dry. These formulas also contain a unique anti-pollution technology utilizing green tea, which reduces adherence of pollutants on hair fibers.
A New Philosophy
Refill
Buy a refillable shampoo or conditioner bottle once, then switch to refill pouches. You’ll use less plastic* without even having to think about it.
Concentrated
Concentrated shampoos and conditioners. Use less, get more? With these products: absolutely.
Repurposed
So Pure product formulas are based on sugar beet waste. Using what’s already there doesn’t just reduce waste, but sugar beet also has a beautifying, nourishing effect on hair. Talk about a win-win.
Carbon Neutral
So Pure was developed with the belief that every step in the life cycle counts: from production to formulas, transport, and packaging. And to compensate for Keune's CO2 footprint, they offset all unabated emissions with a certified carbon offset project.
*57% less plastic per mL based on six 400mL pouches, compared to former 250mL So Pure bottles.
How Refill Works
Pick your hair solution and product size. Cool, Restore, Polish, or Clarify. Shampoo or conditioner. Refillable bottles come in 400ml or 1000ml sizes. Please note: these are empty when you buy them, so don’t forget your refill pouch containing the actual product!
1. Peel the sticker off your refill pouch.
You can label the contents of your refillable bottle with a handy sticker. Gently peel it off the refill pouch.
2. Place the sticker on your refillable bottle.
Place the sticker on the cap of your refillable bottle so you can see what it contains at a glance. Fill up your bottle and you’re good to go. Running out of shampoo or conditioner? Simply buy a new pouch and refill your bottle. That’s the power of So Pure.
Keune's So Pure new refillable hair care range is gentle to hair, kind to planet and will soon be shining in your bathroom. On the journey to a sustainable future, every bottle counts. Join the refill revolution and let’s get haired up for a sustainable future.
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