Schwarzkopf Professional taught attendees how to grow their salon business and stay ahead of the game with the most current and innovative technologies.

Get the inside scoop at our Runway 2017 show by following these artists at our event on October 16 and 17!

Scroll through our gallery of pictures from Schorem’s “Clippers of Carnage Tour” at Webster Hall in New York City.

This historic collaboration between the health and beauty industries is now a movement and a mission where Beauty and Wellness meet to enhance the lives of those living with cancer.

Schwarzkopf Professional teamed up with Odile Gilbert for model styling of the NYFW Rodarte Runway Show. OSiS+ styling products were the perfect tools for this teamwork!

Take our quiz on Reuzel for a chance to win free tickets to the Schorem Live Tour!

We’re listing our bestselling and most popular products on Paramount Beauty! Stock up on our greatest sellers today!

Have your head lice IQ schooled. Those facts you knew about head lice? Yeah, they’re false.

Can’t decide on one hair color? You can always opt for stunning pinks, blues, and purples that will transform you into a majestic unicorn.

The latest “Conversations at the Color Bar” from b3 Brazilian Bond Builder features Iris Smith and Josie Vilay.

The latest “Conversations at the Color Bar” features Patricia Nikole, better known as @paintedhair on Instagram.

Kim Vo, Global BlondMe Ambassador, explains how to paint sunbre (an evolution of ombre) highlights with Schwarzkopf's BlondMe Instant Blush Paint-On Lightener.

Paramount Beauty’s most popular items for July 2016 include products from Brazilian Blowout, Davines and Unite.

Add smoothing clients, bring in extra revenue, increase your service offerings and take advantage of our Brazilian Blowout promotion at Paramount Beauty.

We’re comparing temporary hair colors to help you make the best choice for your salon’s budget.

Shop Father’s Day products at Paramount Beauty to stock your salon or treat your customers to a timely display.

Purchase Valor Superfine Hairspray from Beauty & Pin-Ups and part of your sale will support Pin-Ups for Vets, a non-profit organization that raises funds for hospitalized veterans.

Submit your video to become a Reuzel Scumbassador. Maybe you’ll be that one special person they’re looking for to represent their rebellious brand.

Alyssa LoCasto attended the Moroccanoil NYC Academy and earned the opportunity to work with Moroccanoil for New York Bridal Fashion Week!

Quick Order allows you to add items to your Shopping Cart in no time. Learn the features of Paramount Beauty’s Quick Order for a speedy shopping experience.

See which of your favorite products have recently gotten some love from the media!

Learn how to make a Shopping List and order your favorite professional salon products faster on Paramount Beauty’s website in this helpful tutorial.

b3 Brazilian Bond Builder’s video series, Conversations at the Color Bar, features Haircolorist Aura Friedman for its latest installment.

Katie Meade is the first model with Down syndrome to be featured as the face of a beauty campaign. We support Beauty & Pin-Ups and Katie Meade. Way to go!

See photos from the Behind the Lens class at the Moroccanoil Academy in New York, which includes a photo shoot with professional models and photographer.

Joico Lumishine won Favorite New Haircolor Line at the 2016 Stylist Choice Awards, hosted by BehindTheChair.com.

Watch the new Conversations at the Color Bar, with Linh Phan and Rickey Zito, for b3 Brazilian Bond Builder.

Submit your before/after of a Brazilian Blowout Smoothing treatment and enter for your chance to win the new Brazilian Blowout ProIonic Dryer.

In this blog, learn more about Keune Color Craving Vivids and Pastels and what color works best for you. Purchase Keune Color Craving at Paramount Beauty.

See which of your favorite products have recently gotten some love from the media!

Join the Eufora Annual Makeover Madness Contest by transforming your clients 2015 look into a new, vibrant 2016 style. Capture the before/after to enter!

We’ve got a whole slew of videos from Eufora. Learn the newest cuts and techniques, including videos from the Architexture campaign and Flash Wave perm.

Daniel Moon, Colorist from Andy Lecompte Salon, talks about Brazilian Bond Builder in the new video series, Conversations at the Color Bar.

Keep your client’s hair healthy during their color service with Eufora Color Elixir, available on Paramount Beauty starting January 1.

Congrats, Dana Hodges Caschetta! The stylist earned a slot on The Colorist's annual 30 Under 30 list of hot, young colorists.

As if holiday traveling isn’t hard enough, you also have to worry about the effect that traveling has on your skin. Repechage Algo Mist can help with that.

Check out Paramount Beauty's selection of 15 Holiday Gifts Under $15. We promise you won't be disappointed with our array of styling and hair care products

Give your clients--or yourself--the gift of shine, volume, texture, moisture, color, curl, hold and strength this season. Either way, you're gonna feel great!

We’re giving you some DIY gift inspiration for the holidays with our favorite travel-size products from Paramount Beauty. Check out our Holiday Minis category on our site!

The ‘90s hair flip creates a sexy look with little effort. We detail our favorite looks from Hollywood’s hottest and show you how to create a hair flip. // Above Photo: LAS VEGAS - APR 23: Cara Delevingne at the CinemaCon Big Screen Achievement Awards at the Caesars Palace on April 23, 2015 in Las Vegas, NV. Helga Esteb / Shutterstock.com

We often explain "why" but not "when" you should use professional hair products. Whether your hair is wet, damp or dry, here's when to use certain products.

Hair loss is very common but nobody talks about it. Break the silence and give your client hair loss solutions on how to make hair appear more voluminous.

Keeping your hair smooth is pretty hard, especially when you wear ponytails. Learn how hair ties damage your hair and find ways to prevent breakage.

Fuel, a new brand with Paramount Beauty, shares unique and helpful advice for stylists on Facebook. #TipTuesday is just one of their social media efforts we applaud!

The Paramount Beauty Runway Show 2016 proved to be a huge success! Held at the Long Island Marriott in Uniondale, NY, the show hosted over 40 vendors including Aloxxi, DevaCurl, Keratage, and many more! Scroll through the images below to see live shots from the show! Don't forget to click the link below to see your Photo Booth reel!

Surely, you’ve heard of contouring before. Learn how to do our version with two tones of foundation, some bronzer and a little setting powder!

With help from Eufora's Mirza Batanovic, you can get this athletic, feminine bun straight from the Katie Ermilio runway at New York Fashion Week.

For those who are extra coily, the DevaCurl Decadence line offers more moisture with the same sulfate-free ingredients as the regular formula.

We're giving insight into our favorite products that just arrived for fall. Whether you're looking for nail polish, a new color, styling products or other hair care, we have it all.

NEW No-Poo & One Condition Decadence are the perfect cleanse and condition combination to use for curly and super curly hair that needs more moisture, strength, and nourishment. Revitalizing chuff milk and strengthening quinoa protein penetrate the hair cuticle resulting in curls that are more moisturized, nourished, and very easy to detangle and style.

NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair- guaranteed!

Introducing the NEW Enhancing Line for straightened hair and hair extensions. Enhance your hair and extend the life span of your straightening treatment and keratin bonds with New Enhancing Line. Enriched with Kernox-T™ Patented Technology, this uniquely formulated aftercare solution keeps straightened hair and hair extensions looking and feeling healthy and beautiful for longer.

Can you relate to these thick hair problems? If so, maybe you’ll benefit from the Keratage White Line, designed to revolutionize your blow-dry time.

Admire some of the best bang looks and find inspiration for your next hair cut.

Feast your eyes on all the ‘70s inspired fashion from Fashion Week. As summer heads into fall, make the perfect closet transition with fringe and fur.

What makes curly hair happen? Learn how genes, follicle shape, hair bulbs and hydrogren and disulfide bonds create curls in the hair so you can treat it properly.

Learn about the new Philip Kingsley Elasticizer Extreme and how Kingsley originally designed the product for none other than Audrey Hepburn.

Hit the books and brush up on your bang knowledge. We travel back in time to explain how this fringe was worn by Egyptians, medieval men and style icons like Brigitte Bardot.

What does prohibition have to do with 18.21 Man Made? In this article we explore the American ideals behind 18.21 and Verb Professional Haircare Products.

Dry shampoo can create messy, bedhead texture that's perfect for the beach. Learn how to get kinks out, say no to shine and create massive volume with this article.

Dreamy summer hair looks all rolled into one inspiring article. Wherever you go or whatever you do, we have your hair covered.

Whether you're using oils as a pre-shampoo treatment, conditioner or just to add a little shine, they do an amazing job of coating the strands and protecting them from heat styling tools.

How damaged is your hair? Do you need a trim or cut? Use this quiz as a guide to help you shop for products that will give you the healthiest hair possible!

Who says a summer fling is a bad thing? At Paramount Beauty, we're giving our suggestions for the best summer hair products. Try not to fall in love. We dare you. Whether it's shine, hold, or travel-friendly products, we've got everything you need.