Who is Vicious Curl?

Vicious Curl knows what it’s like to live in a world that believes only straight hair can have fun. They get the frustration of not knowing which product work best to cleanse, moisturize, and shape your curls. Vicious Curls know the ABC's and 123’s from 3S to 4C and developed an elevated curly care line to control your curls with the best ingredients in the market.


Vicious Curl was founded with a simple objective in mind: determination for creating high-quality, high-performing hair care products exclusively for curly hair. With leading experience in the hair care industry for 30 years, Joel Warren learned what to look for in products, techniques, and tools to correctly work with your natural curl. Through this insight, he brought a visionary outlook to a line of products specifically formulated with curly-haired women in mind.

What's Your Curl Type?

Key Ingredients & Benefits
Created with a hand-selected batch of superfruit botanicals and other natural ingredients, Vicious Curl products are packed with antioxidants and weightless moisture. As free radicals try to attack our hair and scalp, the shield formed from antioxidants deflects the damage and protects curls from anything that could put a damper on their day.

Healthy Hair & Scalp
Superfruit botanicals work double-time tending to the wounded cells to repair and revive them. All that’s left is healthy hair and a healthy scalp environment, free from buildup. With frizz-fighting and nourishing ingredients that close the cuticle and lock in moisture, hair can stay bouncy and hydrated.


While the Superfruit Botanical Blend helps heal, protect and rejuvenate the hair and scalp, a powerhouse of vitamins and minerals gives curls a boost of life and herbal extracts invigorate the hair follicle and promote a healthy scalp.

Panthenol, Shea Butter, and Avocado oil blend to provide moisture to stressed strands. A boss blend of antioxidants, vitamins, and minerals strengthens and weightlessly defines curls.

Unapologetically Real Self-Expression
In today’s society, your hairstyle can help define and represent your personality. Vicious Curl helps bring out your inner curly girl with confidence and pride, achieved through salon-level results created at home. Vicious Curl invites you to be bold, be daring, be free, be irreverent, be confident, and best of all, be your naturally curly self.


Any brand can make hair look beautiful in a professional photo studio but how does it look in real life? At Vicious Curl, we strive to ‘keep it real.’ Leveraging the know-how and experience working with natural curls, our expert stylist-developed products help maintain curl integrity so you can keep living boldly with beautifully unpredictable hair.

We understand that your hair tells a story; we can help with the details. Styling curly hair can be difficult and daunting, but with a little patience and assistance from our pros and products, we know you can master your signature style. Our texture-smart stylists and real-life curly girls are bringing you product knowledge, how-tos, and inspiration to make your styling process a breeze.

Defying Gravity
Much like skincare or clothing, there’s no one-size-fits-all when it comes to washing hair. Creating the right routine depends greatly on your hair, especially when you have curls.

For curly girls, or people adhering to the curly girl method, it is recommended to start co-washing. Not familiar with the term? The literal definition is ‘conditioner-only washing.’ In other words, skip the shampoo and lather hair with conditioner every few days, and only cleanse once every couple of weeks. This way, hair isn’t continually being stripped of its natural oils and nutrients.

Gravity is a curl killer, but luckily this collection has got your back.