NEW No-Poo & One Condition Decadence are the perfect cleanse and condition combination to use for curly and super curly hair that needs more moisture, strength, and nourishment. Revitalizing chuff milk and strengthening quinoa protein penetrate the hair cuticle resulting in curls that are more moisturized, nourished, and very easy to detangle and style.

NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair- guaranteed!

Introducing the NEW Enhancing Line for straightened hair and hair extensions. Enhance your hair and extend the life span of your straightening treatment and keratin bonds with New Enhancing Line. Enriched with Kernox-T™ Patented Technology, this uniquely formulated aftercare solution keeps straightened hair and hair extensions looking and feeling healthy and beautiful for longer.