Joico Lumishine Wins Favorite New Haircolor Line 03.18.2016 | For You Joico Lumishine won Favorite New Haircolor Line at the 2016 Stylist Choice Awards, hosted by BehindTheChair.com. Read More
New Conversations at the Color Bar 03.17.2016 | For You Watch the new Conversations at the Color Bar, with Linh Phan and Rickey Zito, for b3 Brazilian Bond Builder. Read More
Submit a #Parasmooth Makeover and Enter To Win a Brazilian Blowout Dryer! 03.08.2016 | Inside Paramount Beauty Submit your before/after of a Brazilian Blowout Smoothing treatment and enter for your chance to win the new Brazilian Blowout ProIonic Dryer. Read More